Robert Hogg is taking part in "The Microsoft Application Platform in association with TechNet: Connecting business applications, partners and devices". The event will provide a perspective on the current state of the Integration and Application Platform market including current and future trends in this domain and an introduction of the Microsoft vision and strategy for an Application Platform.

Robert will be speaking on the "Pragmatic Business Value of using Service Oriented Architecture and Implementing an ESB" - See how using SOA can ease development cycles inside your business and how using the BizTalk Enterprise Service Bus (ESB) Toolkit enables you to build services that can be quickly located and connected, without creating a brittle point-to-point link. We will discuss how to improve the service lifecycle of development, testing, and deployment by using the messaging, routing, and transformation capabilities of the BizTalk ESB Toolkit.